Vaccines, Vaccination and Immunization

Vaccine Hesitancy, Confidence and Public Communication

This session will explore factors influencing public attitudes toward vaccination and strategies for strengthening vaccine confidence. Discussions will examine communication approaches, community engagement, misinformation, social and behavioral factors, healthcare-provider communication, and trust in health systems. Researchers will present evidence on interventions designed to improve vaccine acceptance and address concerns within different communities. The session will also examine the importance of transparent communication about vaccine benefits, limitations, safety monitoring, and uncertainty. Speakers may discuss digital communication, social media, community leaders, and culturally appropriate approaches to vaccination messaging. The session will bring together behavioral scientists, public-health professionals, communication specialists, clinicians, researchers, and policymakers to exchange evidence-based approaches for supporting informed vaccination decisions and improving participation in immunization programmes.